Why Every Marketer Must Be Posting on LinkedIn Weekly

The irony nobody talks about

You spend your days writing content strategies, building email campaigns, optimizing social calendars. You're the expert at getting other people to show up online.

And your own LinkedIn? A ghost town.

I get the irony. I also get why it happens. When you've been writing for the company brand all day, the last thing you want to do is write more for yourself. But here's the uncomfortable truth: your personal LinkedIn is probably more valuable than your company page.

And you're not using it.

Personal Posts Crush Company Pages

This isn't my opinion. It's how LinkedIn's algorithm works. Posts from personal profiles get three to ten times the organic reach of the same content posted from a company page. Three to ten times.

Why? Because people connect with people. They stop scrolling for a real human sharing a real perspective. They blow right past a company logo with a polished press release.

And here's the kicker -- when you post as a marketer at your company, you're building both brands at the same time. Your personal expertise gets visibility and your company rides along with it. It's the highest-leverage marketing activity that most marketers somehow aren't doing.

Practice What You Preach

I'll be blunt. If you're the marketer telling your sales team to post on LinkedIn, or pitching thought leadership programs to your execs, or building social selling playbooks -- you need to be doing it yourself.

Your credibility is directly tied to your own presence. When you show up with smart, consistent content, people take your marketing strategies more seriously. You're not just talking about the platform. You're proving you understand it.

The marketers I know with strong LinkedIn presences? They get invited to speak at conferences. They get recruited for bigger roles. They have the trust of their exec team. Their personal brand doesn't compete with their work. It amplifies it.

You Already Have Endless Content Ideas

Here's the good news. Your day job is a content goldmine. You're already doing the thinking. Now just share a sliver of it.

• Campaign results and experiments. Run an A/B test with surprising results? Share the data and what you learned. Marketers love this stuff, and it positions you as transparent and data-driven.

• Failures and what didn't work. Honestly? These posts often outperform the wins. People respect honesty. Other marketers learn from your mistakes. And it makes you relatable.

• Industry hot takes. You're already tracking trends for your company's content calendar. Share your personal take. What do you think about the latest algorithm change? Where's the industry heading? Having a point of view is what separates interesting marketers from content machines.

• Tool and resource recommendations. Found a tool that saved your team hours? Read a book that changed how you think? Share it. These posts build insane goodwill.

• Behind-the-scenes. What does your content process actually look like? How do you plan a product launch? People outside your team find this fascinating.

• Career lessons. What do you know now that you wish you knew when you started? These resonate deeply. Every time.

The career multiplier

Here's what most marketers underestimate. Your LinkedIn presence compounds. Every post, every connection, every thoughtful comment builds a reputation that follows you for your entire career.

When you're ready for your next role? You won't be starting from zero. Recruiters will already know your name. Hiring managers will have seen your thinking. Opportunities will come to you.

I've watched marketers go from unknown to sought-after in their niche in under a year. Not because they went viral. Because they showed up every week with something useful to say.

Fifteen Minutes. Once a Week.

You don't need a personal content calendar. You don't need to batch create posts. You don't need Canva templates.

Pick one thing from your work week. Something you learned, built, or noticed. Write five to seven sentences about it with your perspective. Post it.

That's the entire strategy. Do it for three months and watch what happens.

Stop Building Everyone Else's Brand While Yours Sits Idle

You're a marketer. You understand the power of consistency better than almost anyone. You know showing up regularly beats showing up perfectly. You know authenticity beats polish.

Apply everything you know to your own presence. Start this week.

Your audience is already on LinkedIn. They're waiting to hear from you.

For inspiration, check out 100 LinkedIn post prompts. And read why employee accounts outperform company pages — it'll validate everything you already know.