TeamPost vs. Supergrow – Why TeamPost Wins for Authentic LinkedIn Content

Supergrow is fast. I'll give it that. You can crank out LinkedIn posts in seconds using their template library.

But when I actually used it: I kept deleting most of what it generated. The posts were fine. Technically. They just didn't sound like me. They sounded like everyone else using the same templates. And that's the whole problem with template-based content — if thousands of people are using the same frameworks, your posts blend in instead of standing out.

That's why I built TeamPost. I wanted a tool that started with my ideas and produced content I'd actually be proud to post.

Quick Comparison

• Content Approach: Supergrow relies on templates and quick AI prompts. TeamPost uses Magic Drafts built from your own content library and writing guidelines.
• Input Methods: Supergrow uses text prompts in the app. TeamPost takes voice notes, Slack messages, bullet points, content library items — whatever's easiest in the moment.
• Team Support: Supergrow is built for individual creators. TeamPost supports full team and org management.
• Workflow: Supergrow lives in its own app. TeamPost plugs into Slack so ideas become posts without switching tools.
• Output Quality: Supergrow is fast but generic. TeamPost is just as fast but the output actually sounds like you.

Where Supergrow Shines

Credit where it's due — Supergrow does some things well.

Their template library is huge. If you're brand new to LinkedIn and need a starting framework, having dozens of proven post structures at your fingertips is genuinely helpful. It kills the blank page problem.

The speed is impressive. Idea to draft in seconds. If you just need to get something out the door, Supergrow delivers on that promise.

And onboarding is smooth. You can be generating posts within minutes of signing up.

Where TeamPost Wins

Building from YOUR existing content. This is the fundamental difference. Supergrow asks "what do you want to write about?" and slaps a template on it. TeamPost asks "what have you already created?" and transforms it. Feed it your articles, past posts, meeting notes, voice memos — the AI drafts come back with real substance because they're built on ideas you've already developed. Not just a catchy hook with generic filler.

Voice-based input. Your best ideas don't come when you're sitting at a keyboard. They come in the car, on a walk, in the middle of a conversation. TeamPost lets you capture those moments — record a voice note, fire off a Slack message, and get a polished LinkedIn post back. Try explaining your latest insight into your phone for 30 seconds. Supergrow can't do anything with that.

Team scheduling and management. If you're responsible for your company's LinkedIn presence across multiple people, this is where it gets real. Manage your executive team's posting schedule, share content libraries, keep brand voice consistent across accounts. Supergrow wasn't built for this.

Slack bot for capturing ideas on the go. Honestly, this is the feature our users talk about most. You're in a Slack conversation, someone drops an insight, and you DM the TeamPost bot with the key points. Thirty seconds later you've got a draft. No context switching. No forgetting the idea by the time you open some other tool.

Feature-by-Feature Breakdown

Content Quality: Supergrow's templates produce structurally sound posts that feel formulaic. TeamPost's Magic Drafts produce posts with your actual expertise baked in. Read the outputs side by side. The difference is obvious.

Idea Capture: Supergrow requires you to sit down and type a prompt. TeamPost captures ideas wherever they happen — Slack DMs, voice notes, your content library. You never lose a good idea because you weren't in front of the right tool.

Scheduling: Both do scheduling. TeamPost adds team-wide management, bulk scheduling, and Slack-based scheduling ("schedule this for Tuesday at 10am" — right in the conversation). Supergrow's scheduling works but it's limited to individual use.

Scalability: Supergrow scales by generating more posts faster. TeamPost scales by helping entire teams produce authentic content consistently. If you're growing LinkedIn presence across five or ten team members, TeamPost's org features make that actually manageable.

Who Should Choose Supergrow

If you're a solo creator just getting started with LinkedIn and you need template-based inspiration to beat the blank page, Supergrow is a fine starting point. It's fast, affordable, and easy to learn.

Who Should Choose TeamPost

If you're a professional or team that already has ideas and expertise but needs help turning them into consistent LinkedIn content? TeamPost. Pick it if you want posts built from your real content (not templates), need to capture ideas on the go, manage multiple people's LinkedIn presence, or just want your posts to sound like you actually wrote them.

Supergrow is solid for solo creators who need template-based content fast. But templates have a ceiling — once your audience notices your posts follow the same patterns as everyone else's, engagement drops.

Looking at other options? Check out the top alternatives to Supergrow or our full guide to LinkedIn writing platforms.