What is LinkedIn News & What Does it Cover?

Most people have no idea this exists. LinkedIn has a full editorial newsroom — real journalists, real editors, real beats — and almost nobody takes advantage of it.

LinkedIn Has Its Own News Staff

I know. It sounds weird. But LinkedIn isn't just a social network where the algorithm surfaces random posts from your connections. They actually employ journalists and editors who report, curate, and publish news directly on the platform.

These editors cover beats the same way reporters at any major outlet do: AI and tech, corporate earnings, executive moves, workplace policy, labor markets, industry shifts. They write headlines. They produce daily briefings. They run newsletters with millions of subscribers.

And their work shows up everywhere — the news module at the top of your feed, the "Today's News and Views" section, dedicated newsletter publications. You've probably scrolled past it a hundred times without realizing there's a whole editorial team behind it.

What LinkedIn News Actually Covers

They're laser-focused on stories that matter to professionals. Not celebrity drama. Not political hot takes for clicks. Everything gets framed through one lens: "why should a working professional care about this?"

The main beats:

• AI and technology — Product launches, regulation, enterprise adoption, workforce impact
• Earnings and markets — Quarterly results, stock moves, analyst commentary
• Executive transitions — CEO appointments, leadership shakeups, board changes
• Workplace trends — Remote work policies, compensation shifts, hiring freezes, DEI initiatives
• Industry shifts — Mergers, acquisitions, sector disruptions, regulatory changes

That professional angle is what makes it genuinely useful. Every story is basically a content prompt waiting for your perspective.

LinkedIn News Newsletters and Daily Rundowns

Beyond the feed module, LinkedIn News publishes newsletters you can subscribe to right on the platform — daily roundups, industry digests, deep dives on specific topics.

Some of these have millions of subscribers. They hit your LinkedIn notifications and your email inbox, which makes them one of the highest-reach content formats on the entire platform.

For anyone creating content on LinkedIn, this is a goldmine. These newsletters tell you exactly what LinkedIn's own editorial team thinks is important today. If you can tie your posts to those trending stories, you're way more likely to show up in related feeds. It's basically a free content calendar.

How to Pitch LinkedIn News Editors

Here's something that surprised me: you can actually build relationships with LinkedIn News editors and contribute to their coverage. Most people don't even think to try.

These editors are actively looking for expert commentary and original data to make their stories richer. Here's how to get on their radar:

• Follow editors in your industry. Their profiles are public. They regularly post about what they're working on.
• Engage with their content. Leave real, substantive comments on their articles and newsletters. Not "great article!" — actual thoughts. Editors notice who consistently adds value.
• Share original insights. Got proprietary data, customer research, or a unique take on a trending topic? Post it and tag the relevant editor.
• Respond to callouts. Editors constantly post things like "Tell us about your experience with X." That's an open invitation. Take it.

You don't need a PR firm. You need relevant expertise and the willingness to share it publicly.

Using LinkedIn News for Content Ideas

If you ever stare at a blank post and think "what do I even write about?" — LinkedIn News fixes that problem. Here's a dead-simple workflow:

• Check LinkedIn News every morning. Scan the top stories and daily rundown for anything relevant to your industry.
• Pick one story that connects to your expertise. You don't have to be the world's foremost expert. You just need a professional angle.
• Write a post sharing your take. Add your own experience, data, or opinion. Don't just summarize — react.

This works because the algorithm already knows that topic is trending. When your post aligns with what LinkedIn News is covering, it gets more distribution. You're riding a wave that's already building.

Tools like TeamPost can help you draft and schedule these reactive posts fast, so you can publish while the story's still fresh.

LinkedIn News is one of the most underutilized tools for anyone posting on the platform. Start paying attention to it — your content strategy will get sharper immediately.

For more on this approach, read why reacting to news events is a winning LinkedIn strategy. And learn how the first 15 minutes of a post determine its reach.