Stop Copying LinkedIn Tactics. Find Your Writing Style Instead. (Here Are the 7 That Work)

Most LinkedIn advice gets something wrong: they tell you what to post, not how to sound.

The tactics are everywhere. Hook in the first line. Use white space. End with a question.

But tactics without voice feel hollow. You can spot them instantly. Those posts that follow every rule but still feel like they were written by a committee.

The solution isn't better tactics. It's finding YOUR style.

After analyzing hundreds of successful LinkedIn creators and building the writing style system inside TeamPost, I've identified seven distinct archetypes. Most people naturally fit one or two.

The Storyteller

You share experiences through compelling narratives. Your posts read like mini-stories with a beginning, middle, and end.

You know you're a Storyteller if:

• Your best posts start with "I was 23 when..." or "Three years ago..."
• People say they feel like they're reading a movie scene
• You struggle to give advice without a story to illustrate it

Best for: Personal experiences, career pivots, origin stories, failures and comebacks.

The trap to avoid: Getting so lost in narrative that you forget the insight.

The Thought Leader

You share frameworks, contrarian takes, and industry insights. Your posts make people think differently about their field.

You know you're a Thought Leader if:

• You start posts with "Unpopular opinion:" or "Here's what nobody tells you:"
• You love numbered lists and frameworks
• You get energy from challenging conventional wisdom

Best for: Industry insights, professional advice, reframing narratives.

The trap to avoid: Being contrarian for its own sake.

The Educator

You break down complex topics into digestible insights. Your posts teach something valuable in a clear, structured way.

You know you're an Educator if:

• You naturally use step-by-step structures
• People constantly ask you "how do you do that?"
• You'd rather explain than debate

Best for: How-to content, frameworks, career advice.

The trap to avoid: Assuming your audience knows what you know.

The Conversationalist

You write like you talk: casual, relatable, and authentic. Your posts feel like a chat with a smart friend.

You know you're a Conversationalist if:

• Your best posts feel like they took five minutes to write
• You use questions constantly
• Formality makes you cringe

Best for: Hot takes, observations, starting discussions.

The trap to avoid: Being so casual you forget to make a point.

The Analyst

You back up insights with data, research, and evidence. Your posts are credible because they're grounded in facts.

You know you're an Analyst if:

• You can't make a claim without wanting to cite something
• Numbers excite you
• Your best posts include percentages and studies

Best for: Industry trends, research insights, myth-busting.

The trap to avoid: Drowning readers in data without synthesis.

The Builder

You share what you're building and the hard problems you're solving. Your posts showcase technical depth and mission-driven work.

You know you're a Builder if:

• You get excited explaining "why this is hard"
• Your posts naturally attract job applicants
• You think in terms of problems and solutions

Best for: Hiring posts, product updates, technical challenges.

The trap to avoid: Humble bragging about challenges that aren't actually hard.

The Curator

You aggregate insights, share valuable resources, and synthesize trends. Your posts are go-to sources for curated wisdom.

You know you're a Curator if:

• You're constantly bookmarking articles to share later
• People thank you for saving them time
• You'd rather synthesize ten sources than write one original thought

Best for: Resource roundups, trend analysis, tool recommendations.

The trap to avoid: Sharing without adding your perspective.

How to Find Your Style

Most people are a blend of two styles with one dominant.

Ask yourself:

1. What kind of posts do I actually enjoy writing?
2. What feedback do I consistently get?
3. What comes out when I talk into a voice memo?

The answer tells you where to start.

The creators who win on LinkedIn aren't the ones who follow every rule. They're the ones who sound unmistakably like themselves.

Your style is your competitive advantage. Find it, own it, and let everything else follow.

Need inspiration to get started? Here are 100 LinkedIn post prompts organized by category. And if you're curious about how the pros do it, check out 10 startup founders crushing it on LinkedIn.