10 Startup Founders to Follow on LinkedIn

Learn From the Best LinkedIn Creators in the Startup World

One of the fastest ways to get better at LinkedIn is embarrassingly simple: study people who are already crushing it. These 10 founders have built massive audiences on the platform, and each one does it in a completely different way.

I didn't pick these people just because they have big followings. I picked them because their content is genuinely useful and their strategies are things you can actually copy. Here's who they are and what makes each of them worth studying.

1. Justin Welsh

Justin Welsh left his SVP of Sales role at PatientPop and built a one-person business generating millions in revenue. His LinkedIn content is all about solopreneurship, content systems, and building leverage.

What you can learn: Justin is the master of clear, scannable formatting. Short lines. White space. Structured frameworks that make complex ideas easy to digest in seconds. He also proves something important -- consistency and systems beat raw talent. He posts daily using a documented content system, and it works.

2. Sahil Bloom

Sahil Bloom went from venture capital to creator and entrepreneur. His content covers personal growth, career advice, and mental models, often pulling from his finance and investing background.

What you can learn: Sahil's gift is taking abstract concepts -- compounding, asymmetric upside, mental models -- and making them concrete with examples anyone can relate to. He shows that educational content doesn't have to be boring. His threads and carousels are some of the most shared content on the entire platform.

3. Sam Parr

Sam Parr co-founded The Hustle and now runs Hampton, a community for high-revenue entrepreneurs. His LinkedIn content is direct, sometimes provocative, and always rooted in real business experience.

What you can learn: Sam is living proof that strong opinions drive engagement. He's not afraid to say something that half his audience will disagree with. His posts are conversational, punchy, and feel like he's texting you, not writing a press release.

4. Alex Hormozi

Alex Hormozi built and scaled multiple businesses including Gym Launch and Acquisition.com. His LinkedIn presence extends his broader content empire, focusing on business fundamentals, deal-making, and scaling.

What you can learn: Alex dominates with volume and directness. His posts break down business concepts into specific, tactical steps. He almost never deals in vague advice -- everything comes with numbers, frameworks, or concrete examples from his own businesses. You always walk away with something actionable.

5. Lenny Rachitsky

Lenny Rachitsky is a former Airbnb PM who built one of the most popular product management newsletters in the world. His LinkedIn content covers product strategy, growth, and career development for PMs.

What you can learn: Lenny shows the power of going deep in one niche instead of trying to appeal to everyone. He creates content that product managers find genuinely indispensable. His posts often reference original research, surveys, and data from his newsletter, which adds serious credibility.

6. Katelyn Bourgoin

Katelyn Bourgoin is a growth strategist known for her buyer psychology content. She helps businesses understand why customers actually buy, blending marketing strategy with behavioral science.

What you can learn: Katelyn is excellent at curiosity-driven hooks. Her posts often open with a surprising fact or counterintuitive insight about consumer behavior that makes you need to keep reading. She uses visual elements and real brand examples to make abstract ideas tangible.

7. Chris Walker

Chris Walker founded Passetto (formerly Refine Labs) and has become one of the most recognizable voices in B2B marketing on LinkedIn. His content directly challenges conventional demand generation wisdom.

What you can learn: Chris built his following by being consistently contrarian about one specific topic -- B2B marketing attribution and demand gen. He shows you can build a massive audience by repeatedly challenging the status quo with data and clear logic. He also does a great job repurposing video clips from his podcast as LinkedIn content.

8. Dharmesh Shah

Dharmesh Shah is the co-founder and CTO of HubSpot. Despite running one of the largest marketing platforms in the world, his LinkedIn content feels personal and thoughtful -- entrepreneurship, culture, technology.

What you can learn: Dharmesh proves that founders of big companies can still be relatable on LinkedIn. His posts share vulnerable moments, lessons from the early HubSpot days, and genuine reflections on building a company over decades. Authenticity scales. He's proof.

9. Jasmine Star

Jasmine Star is a photographer turned business strategist and founder of Social Curator. Her LinkedIn content helps small business owners with social media strategy, branding, and growth.

What you can learn: Jasmine excels at storytelling with high energy and emotion. Her posts follow a narrative arc -- a challenge she faced, what she tried, what happened, the lesson. She makes business advice feel personal and urgent, and that's what drives the engagement.

10. Dave Gerhardt

Dave Gerhardt has held CMO roles at Drift and Privy and now runs Exit Five, a community for B2B marketers. His LinkedIn content blends practical marketing tactics with honest takes on the profession.

What you can learn: Dave writes the way people actually talk. His posts feel like advice from a friend who happens to be great at marketing. He shares what he's learning in real time, which makes his content feel current and authentic instead of rehearsed.

Common Threads Across All 10

After studying all of them, a few patterns jump out:

• Consistency matters more than perfection. Every single one of them posts regularly. They don't wait for the perfect idea -- they share good ideas often.
• Specificity beats generality. The posts that perform best include real numbers, real names, real examples. Vague advice gets scrolled past every time.
• Strong hooks are non-negotiable. The first line of every post has to earn the click on "see more." All 10 of these founders are masters of opening lines.
• They write in their own voice. None of them sound like corporate press releases. They sound like themselves -- whether that's provocative, analytical, vulnerable, or high-energy.

If you want to build a similar presence, start by following all 10. Study what they post for a few weeks. Then commit to your own consistent posting schedule. Tools like TeamPost can help you maintain that consistency by scheduling posts in advance and using AI to generate first drafts when you're short on time.

The best time to start building your LinkedIn presence was a year ago. The second best time is right now.

Ready to start? Grab some ideas from 100 LinkedIn post prompts or figure out which writing style fits you.