The Simple LinkedIn Content Calendar That Keeps You Posting Every Week

The number one reason people fail at LinkedIn is not bad writing. It's inconsistency. They post three times in one week, nothing the next two weeks, then one post the following Monday, then disappear for a month.

A content calendar fixes this. Not a complicated editorial calendar with color-coded categories and approval workflows. Just a simple weekly framework that tells you what kind of post to write each day.

The Weekly Template

Here's what works for most professionals posting 3 to 5 times per week:

Monday: Story Post

Share a personal experience, career lesson, or behind-the-scenes moment. Stories are the easiest posts to write because you already have the material -- your own life. Start with a specific moment, not a general lesson.

Tuesday: Insight Post

Share an industry observation, trend analysis, or contrarian take. This is where you demonstrate expertise. What are you seeing in your industry that others are missing? What's a common practice you disagree with?

Wednesday: How-To Post

Teach something practical. A framework you use, a process that saves time, a tool recommendation, or a step-by-step guide. These posts tend to get saved and shared because they provide immediate value.

Thursday: Engagement Post

Ask a question, run a poll, or share a debate topic. These posts generate comments, which boost your visibility. Keep it relevant to your audience -- not generic questions like "What's your biggest challenge?" but specific ones tied to your niche.

Friday: Personal/Casual Post

Share something more relaxed. A book you're reading, a weekend plan tied to your work, a reflection on the week, or a shout-out to someone who helped you. Friday posts can be lighter because people are in a more casual mindset.

How to Batch Your Content

Don't try to think of a post idea every morning. That's a recipe for burnout.

Instead, block 30 to 60 minutes once a week to plan and draft your posts for the coming week. Here's the process:

1. Review last week. What performed well? What topics resonated? Use this to inform next week's content.
2. Pick your topics. Using the template above, choose a specific topic for each day. Write one-sentence descriptions so you know exactly what each post is about.
3. **Draft quickly.** Write rough first drafts for all posts in one sitting. Don't edit yet -- just get ideas down. This is where an AI tool like TeamPost can cut this step from 45 minutes to 15 minutes.
4. Edit the next day. Come back with fresh eyes and polish each draft. Cut unnecessary words, sharpen your hooks, and make sure each post has a clear point.
5. Schedule everything. Use a scheduling tool to queue up your posts for the week. Then forget about it until next week's planning session.

Adapting the Template

This template is a starting point, not a rigid rulebook. Adjust based on what works for your audience:

• If story posts consistently outperform how-to posts, swap the ratio
• If you only have time for 3 posts per week, pick Monday, Wednesday, and Thursday
• If breaking news happens in your industry, drop a planned post and react to the news instead

The goal is having a default plan that eliminates decision fatigue, not a schedule you follow blindly.

Common Mistakes to Avoid

Overthinking topics. Your next post doesn't need to be groundbreaking. A simple lesson from a meeting this week is enough. Perfectionism is the enemy of consistency.

Only posting promotional content. If every post is about your product or company, people will tune out. Follow the 80/20 rule: 80% value-driven content, 20% promotion.

Ignoring engagement. Posting without engaging with comments and other people's content is like showing up to a party and only talking about yourself. Spend as much time engaging as you do posting.

Not tracking what works. Check your post analytics weekly. Which posts got the most impressions? Comments? Profile visits? Double down on what resonates and stop doing what doesn't.

Get Started This Week

Open your calendar right now and block 30 minutes for content planning. Pick the 3 to 5 topics you'll post about this week. Draft them. Schedule them. Done.

The professionals who build real LinkedIn audiences aren't doing anything fancy. They're just showing up, week after week, with something useful or interesting to say.

For more post ideas, check out our 100 LinkedIn post ideas or learn about how often you should really be posting.