LinkedIn is its own distribution channel — not a place to paste headlines. Win on LinkedIn by turning your journalists and editors into trusted voices with original, first-person content.
The professionals who build a LinkedIn presence win more business, attract better opportunities, and grow faster.
LinkedIn's algorithm buries external links. A post with a link gets a fraction of the reach of a native post. Your journalists need to share the story behind the story — not just drop a URL.
Media orgs treat LinkedIn like a headline feed. But LinkedIn rewards first-person storytelling — why you covered a topic, what surprised you, what readers should know. That's a different skill than writing articles.
Your reporters are filing stories, chasing sources, and meeting deadlines. They don't have an hour to craft a separate LinkedIn post for every article they publish.
Professionals check LinkedIn during the workday — the exact time they're most receptive to business, policy, and industry news. If your journalists aren't there, competitors are.
From building pipeline to establishing thought leadership, here's how TeamPost helps media organizations grow on LinkedIn.
Turn articles into first-person LinkedIn posts that explain why a story matters — not just what happened. Native posts get 5-10x the reach of link posts.
Readers follow journalists they trust, not mastheads. Help your reporters build personal audiences that drive loyalty and subscriptions.
Coordinate LinkedIn posts with your editorial calendar. When an article drops, the journalist's LinkedIn post is already queued.
The reporting process is fascinating content. Why you investigated a topic, what you found, what got cut — readers love the story behind the story.
When readers build a relationship with your journalists on LinkedIn, they're far more likely to subscribe. Personal trust converts better than brand marketing.
Give every journalist their own AI ghostwriter. A newsroom of 20 reporters posting weekly reaches more people than your company page ever will.
Real examples of the kind of high-performing content TeamPost writes for media organizations.
Each employee gets their own TeamPost ghostwriter that learns their voice, writes their posts, and handles scheduling automatically.
TeamPost asks about career stories, lessons learned, and professional experiences.
Your ghostwriter transforms answers into polished LinkedIn posts in your authentic voice.
Quick review, make edits if needed. TeamPost learns your preferences for next time.
Posts automatically go live on your schedule. One per week, completely hands-off.
LinkedIn-native first-person posts get dramatically more reach than posts with article links.
Readers who follow journalists on LinkedIn convert to subscribers at significantly higher rates.
Each journalist spends 15 minutes turning their latest piece into a LinkedIn-native post.
Join media organizations who are growing their careers and businesses with LinkedIn content that takes just 15 minutes a week.
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