TeamPost vs. Letterdrop – Employee LinkedIn Posting Compared

Company Distribution vs. Personal Ghostwriting

Letterdrop and TeamPost both help employees post on LinkedIn, but they approach the problem from opposite directions.

Letterdrop starts with company content. It takes your blog posts, case studies, webinars, and other marketing materials and turns them into LinkedIn posts for employees to share. The philosophy is content distribution: the company produces the ideas, and employees amplify them.

TeamPost starts with the individual. It learns how each person communicates, pulls from their personal content library, and ghostwrites original posts that sound like that specific person. The philosophy is authentic personal branding: each employee becomes a thought leader in their own right.

Both approaches have merit. But they produce very different results on LinkedIn.

Quick Comparison

• Content source: Letterdrop repurposes existing company content. TeamPost generates original posts from each person's content library and voice.
• Voice: Letterdrop posts sound like company messaging distributed through employee accounts. TeamPost posts sound like each individual employee.
• Use case: Letterdrop is content distribution. TeamPost is AI ghostwriting.
• **Workflow**: Letterdrop focuses on content pipelines from blog to LinkedIn. TeamPost works through Slack, voice notes, and guided conversations.
• SEO integration: Letterdrop has strong SEO tools for blogs. TeamPost is focused purely on LinkedIn content.

Where Letterdrop Works Well

Letterdrop has built a solid product for content-driven companies.

Content repurposing is the core strength. If your company publishes blog posts, case studies, and webinars regularly, Letterdrop turns that content into LinkedIn posts automatically. This is efficient if you already have a content engine running.

SEO and blog tools are surprisingly good. Letterdrop is not just a LinkedIn tool; it has legitimate SEO features for content marketing teams. If you need a combined blog-to-LinkedIn pipeline, the integration makes sense.

Social selling features help sales teams share relevant content at the right moments in the sales cycle. The intent data layer connects content sharing with buyer behavior.

For companies with strong content marketing operations that want to amplify existing assets through employee accounts, Letterdrop is well designed.

Where TeamPost Wins

**Authentic voice, not corporate amplification.** This is the fundamental difference, and it matters more than any feature comparison. LinkedIn audiences can tell when an employee is sharing a company-approved message versus posting their genuine thoughts. Employee posts that sound personal get dramatically more engagement. TeamPost creates posts that read like the person wrote them because the AI was trained on that person's actual communication style.

**Original thinking, not repurposed content.** Letterdrop recycles existing company content. TeamPost generates new posts from each person's content library, voice notes, and ideas. Your engineer's post about a technical challenge they solved is more compelling than a reformatted company blog post. TeamPost enables the former.

Works without a content marketing engine. Letterdrop needs a steady stream of company content to repurpose. If your company does not publish blogs, case studies, and webinars regularly, Letterdrop's core value drops. TeamPost works regardless because the content comes from each employee's own expertise, ideas, and conversations.

**Slack-first workflow.** TeamPost lives where your team works. DM the Slack bot with a few bullet points from a customer call or an idea from a meeting. Get a polished draft back in seconds. Letterdrop's workflow is more structured and requires more setup.

**Voice learning that improves over time.** The more each person uses TeamPost, the better it gets at matching their writing style. The content library grows. The voice model sharpens. Letterdrop does not have this per-person learning loop because it starts from company content, not individual voice.

The Real Question

This comparison comes down to a strategic choice about what you want employee LinkedIn content to look like.

If you want employees amplifying company messages, sharing blog posts, and distributing marketing content through their personal profiles, Letterdrop is designed for that.

If you want employees posting authentic, original content that builds their personal brands while organically mentioning the company and its work, TeamPost is designed for that.

The data is clear on which approach gets more engagement on LinkedIn. Personal, authentic posts outperform corporate content distribution every time. But both strategies have a place depending on your company's goals and resources.

Compare more options in our top LinkedIn writing platforms guide or read about how to encourage employees to post on LinkedIn.