TeamPost vs. Oktopost – B2B LinkedIn Automation Compared

Curated Sharing vs. AI Ghostwriting

Oktopost is a B2B social media management platform that includes employee advocacy as one of its core features. The model is straightforward: marketing curates a library of approved content, employees browse the library and share what resonates with them to their social accounts.

TeamPost takes a fundamentally different approach. Instead of giving employees company content to share, it ghostwrites original posts in each person's voice using AI. The result is content that reads like the employee actually wrote it — because the AI learned how they communicate.

The difference matters because LinkedIn audiences have developed a sharp instinct for detecting shared corporate content versus genuine personal posts. The engagement gap between the two keeps widening.

Quick Comparison

• Model: Oktopost provides curated company content for employees to share. TeamPost ghostwrites original content in each employee's voice.
• **Content source**: Oktopost uses a marketing-managed content library. TeamPost uses each person's individual content library.
• Authenticity: Oktopost posts are company messages shared through employee accounts. TeamPost posts sound like the individual wrote them.
• Scope: Oktopost is a full B2B social platform with publishing, analytics, social listening. TeamPost is focused on LinkedIn AI ghostwriting.
• Pricing: Oktopost requires custom pricing. TeamPost starts at $20/user/month.

Where Oktopost Works

Oktopost is strong for B2B marketing teams that already produce a high volume of content and want systematic distribution. The CRM integrations with Salesforce, HubSpot, and Marketo connect social engagement with pipeline. Social listening tracks brand mentions. The advocacy board makes it easy for employees to find and share approved content.

For large B2B organizations with mature content marketing teams and compliance requirements, Oktopost offers the structure and controls they need.

Where TeamPost Wins

Authentic content beats corporate distribution. When 20 employees share the same company blog post on the same day, LinkedIn audiences notice. It feels like a coordinated campaign because it is one. When 20 employees each post original thoughts in their own voice about their work, their expertise, and their industry — that is genuinely engaging content that drives real conversations. TeamPost creates the latter.

**No dependency on marketing output.** Oktopost requires marketing to produce and curate content for the advocacy board. If marketing is stretched thin, the whole system stalls. TeamPost works independently because content comes from each employee's ideas, voice notes, Slack messages, and personal content library.

**AI that learns individual voices.** TeamPost does not generate generic content. It learns each person's writing style and tone. Over time the AI gets better at matching how each person communicates. Oktopost has no per-person voice learning because the content comes from marketing, not individuals.

**Radically simpler for employees.** Oktopost requires employees to browse a content library, select posts, and schedule sharing. Many employees log in once and never return. TeamPost's Slack integration means employees get drafts delivered where they already work. DM an idea, get a polished post, approve it, done.

Transparent pricing. TeamPost is $20/user/month. Oktopost requires custom pricing discussions. For companies evaluating options, the transparency matters.

The Strategic Question

Oktopost asks: how do we distribute company content through employee channels? TeamPost asks: how do we get employees creating authentic content that builds their personal brands while benefiting the company?

Both are valid strategies. But the trend on LinkedIn is clear: personal voices outperform corporate distribution. If you want to ride that trend, TeamPost is the tool built for it.

For more comparisons, explore our top LinkedIn writing platforms guide or see how TeamPost compares to Letterdrop and Sprout Social.